Our Strategic Priorities
Vision
Ukraine: the world’s preferred supplier of quality pork.
Mission
We are committed to improving market access, consumer awareness and growth for the Ukrainian pork industry.
Core Values
Integrity, Excellence, Accountability, Respect.
Market Access
Achieve the same or better market access as our competitors in priority and emerging markets
- Prioritize the quick resolution of technical market access issues
- Support a business-focussed partnership between the pork industry and government
- Support multilateral and bilateral trade agreements for the pork industry
- Engage in trade advocacy for the pork industry across the supply chain and leverage our global presence where appropriate
- Collaborate with industry stakeholders to diversify export options in global markets
Awareness
Raise awareness of the quality of Ukrainian pork to help make it the preferred choice for end-user customers and consumers
- Be a voice for the pork industry’s efforts to communicate sustainability issues with respect to the high standards of care for animals and the protection of the land and the environment
- Increase awareness and use of the Branding Ukraine Initiative Verified Ukrainian Pork™ (VCP)
- Keep Ukrainian exporters and foreign customers informed about industry developments and trends through world-class intelligence and effective communication platforms
- Leverage Ukrainian on-farm standards for food safety, animal care, and traceability, combined with Ukrainian world-renowned food inspection system, Pork Quality Standards, and superior workmanship
Growth
Help members grow profitable Ukrainian pork sales through innovative programs and services
- Help members grow profitable Ukrainian pork sales domestically and globally through innovative programs and services
- Make Ukraine Pork members more competitive by increasing their product and market knowledge through education, programs and services
- Maximize carcass use and optimize value by introducing new cuts and specifications to supply chain participants
- Help member companies develop their export and domestic marketing programs through trade shows, support from the Export Market Development (EMD) and Verified Ukrainian Pork™ (VUP) programs, the Distributor Education Program (DEP), and other sector and category growth programs as well as technical marketing resources
EUROPE
Ukraine
6 Mezhygirskogo Spasu str.,
Vyshhorod city,
Kyiv region, 07302,
Ukraine
+380442225372
info@ukrainepork.com
ASIA
Vietnam
Me Linh Point Tower
02 Ngo Duc Ke Street, Ho Chi Minh City
ASIA
Philippines
GT Tower
6813 Ayala Avenue / HV Dela Costa Street, Makati
AFRICA
South African Republic
Mandela Rhodes Place
Corner Wale Street and Burg Street, Cape Town, 8000, ZAF
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