Our Strategic Priorities

Be a voice for the pork industry’s efforts to communicate sustainability issues with respect to the high standards of care for animals and the protection of the land and the environment
Increase awareness and use of the Branding Ukraine Initiative Veriﬁed Ukrainian Pork™ (VCP)
Keep Ukrainian exporters and foreign customers informed about industry developments and trends through world-class intelligence and effective communication platforms
Leverage Ukrainian on-farm standards for food safety, animal care, and traceability, combined with Ukrainian world-renowned food inspection system, Pork Quality Standards, and superior workmanship

Help members grow profitable Ukrainian pork sales domestically and globally through innovative programs and services
Make Ukraine Pork members more competitive by increasing their product and market knowledge through education, programs and services
Maximize carcass use and optimize value by introducing new cuts and specifications to supply chain participants
Help member companies develop their export and domestic marketing programs through trade shows, support from the Export Market Development (EMD) and Veriﬁed Ukrainian Pork™ (VUP) programs, the Distributor Education Program (DEP), and other sector and category growth programs as well as technical marketing resources