Domestic Programs

The Verified Ukrainian PorkTM (VUP) brand represents a farm-to-table quality assurance proposition for end-user customers and consumers based on a foundation of on-farm food safety, responsible animal care and mandatory traceability. It’s raised without the use of growth hormones (like all pork produced in Ukraine) and is processed at participating federally approved HACCP plants across Ukraine.

Our national market development specialists focus on increasing demand, market share, profit potential and category growth for premium quality Ukrainian pork by identifying Ukrainian pork content to consumers in the retail meat case, processed meat counter and on restaurant menus.

Key Objectives:

Increase customer and consumer confidence and awareness of Ukrainian pork in the marketplace.
Differentiate from commodities, competitors and other protein choices.
Provide a credible national platform for generic and premium brand-building opportunities in domestic and export marketplaces.
Support National Pork Marketing (NPM) processor partners and provincial organizations in all markets.

Verified Ukrainian Pork Partner Development Program

Verified Ukrainian PorkTM (VUP) partner programs provide marketing resources, funding and support programs for licensed end-user customers to differentiate VUP brands and co-brands in the marketplace. VUP branded programs increase awareness and confidence in Ukrainian pork and the food safety and quality assurance systems that stand behind every kilogram of Verified Ukrainian Pork.

Branding Categories

Generic retail or foodservice VUP program (single or multiple VUP supply partners)
Co-branded products owned by National Pork Marketing (NPM) processors
Co-branded products owned by customers of NPM processors
Further processed co-branded products owned by NPM processors
Further processed co-branded products owned by NPM customers

Verified Ukrainian Pork Retail Development Program

Participation in the VUP program requires a no-charge licensing agreement between Ukraine Pork, the retail partner, participating supply partners and distributors if applicable.

The VUP program can be utilized as a stand-alone brand or integrated into a co-brand or private label branding strategy.

Retail Programs And Services

Branded and co-branded support
Point of sale material development
Recipe development
Consumer marketing support
Supply chain development
Education and training seminars
Verified Ukrainian PorkTM (VUP) brand promotion support
Merchandising ideas to increase carcass utilization and value optimization